.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness brand name has onboarded Indian cricketer KL Rahul as a brand emissary as well as an investor in the business, it showed to ETRetail.Without making known the particular percentage of risk the cricketer has actually taken, the business claimed it is a considerable and also critical investment.This partnership intends to leverage KL's enormous recognition, specifically amongst young people as well as fitness enthusiasts, to grow Boldfit's dip low compertition markets and also demographics around India.Sharing regarding the label's growth plannings, Pallav Bihani, founder as well as CEO of the company mentioned, "Our team are actually going all-in on broadening our activewear and also shoes categories, which are actually set to redefine the health and fitness market. These sectors are our future growth motors." Currently, exercise and also yoga add-ons drive the majority of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C brand name attained an income of Rs 73 crore. Along with calculated initiatives and also this partnership, the company strives to connect with an income of Rs 500 crore through FY26. Established in 2018, it currently provides over 1 crore consumers each year and aims to extend this reach to 5 crore using this relationship. Additionally, it is actually boosting its own source establishment facilities to guarantee prompt delivery as well as consistent item availability.Looking ahead, the D2C start-up expects a spurt in internet web traffic, social media engagement, and also much higher purchases across our crown jewel categories.
Published On Aug 1, 2024 at 10:46 PM IST.
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